TriArk Project

As the 5D Spectrum Creative Director, Brand Strategist & Designer for the Northern Triangle, initiative, TriArk Project was developed as a "sibling" brand focused on improving the lives of Guatemalans in America and changing American perceptions of Guatemalans, facilitating educational programs that would give them opportunities to prosper. The name and logo was developed to reflect the alliance with the Northern Triangle organization and TriArk's missions to raise awareness of the shared commonalities and beliefs between Guatemalans and Americans, including a mutual longstanding alliance with Israel. The "Ark" was a metaphor for saving & protecting Northern Triangle refugees from the “flood” of oppression and poverty.