SMITH ENTERTAINMENT LAW GROUP (SELG)

A forward thinking entertainment law firm reflected in the edgy but professional branding. As 5D Spectrum's Creative & Marketing Strategist, I evolved the original logo identity and reflected the brand "voice" in SELG's web presence. The “M” in the logo is reminiscent of the iconic searchlights once used at movie premieres. The treatment is a modernistic graphic representation, animated in the digital space, to evoke the firms positioning within the industry. The portrait photography on the website uses the old school black and white imagery with a hover to a colorized image - both a nod to old school and the new Hollywood and a means to express the personalities of each of the staff.