Oscar's Kids

Oscar’s Kids sought 5D Spectrum’s help to develop a website that would support the launch of their international pediatric cancer charity honoring the organization’s young namesake – Oscar Keogh. Because the organization operates in the U.S. and Ireland with separate donation platforms and social media channels, an umbrella site linking to the U.S. and Irish microsites was created. The UI/UX needed to embody the spirit of Oscar’s Kids consistently across all sites as well as function for both countries’ separate fundraising initiatives. The brand identity was designed as a tribute to the magic Oscar spread in his short but rich life. As the Creative Director, Brand Strategist & Designer for the project I developed the brand strategy, messaging, identity and UI/UX for the 3 websites.