Northern Triangle

As the Creative & Marketing Strategist at 5D Spectrum, I had the opportunity to work with our client to help launch a new non-profit - Northern Triangle. This humanitarian organization works within the U.S. and Central America - El Salvador, Guatemala, & Honduras - to provide support for refugees from the region. Working with the client,  I developed a brand strategy and positioning that was then iterated into an online presence. In addition to developing the creative strategy and UI/UX experience, I provided copywriting support to build marketing messages that were leveraged across all channels, including social media campaigns. We also had the good fortune to work directly with photographers who were on the ground in the Northern Triangle region.