Delray Lighting

Delray Lighting, a local LED manufacturer, sought 5D Spectrum's help to build a brand new website to showcase its vast catalog of LED products and beautiful installation imagery. as well as develop a customized U.S and Canadian dealer locator to make finding a Sales Representative easy. As the lead Creative Director, Brand Strategist & Designer for the project, I reimagined their identity to more aptly reflect the brand and products, and modernized the UI/UX experience to improve the usability for Delray's core audiences - Sales Reps and Architects.