EASTERN COSTUME

One of Los Angeles' top costume and prop houses, Eastern Costume needed a design refresh and repositioning to spotlight its vast Civilian costume collections, and provide a better user experience for professionals needing to source their Military costume and props collections. With the Founder stepping down and handing over the reins to a long-time employee, the logo was also redesigned to merge the original logo and current version as a nod to the company's evolution. As 5D Spectrum's Creative & Marketing Strategist, I evolved the logo and refreshed the identity to align with Eastern Costume's new interior color palette, and created Civilian catalog pages that showcased the collections. I also developed a new photography style for the homepage and Civilian catalog hero images that highlighted the diverse costume and accessories collections. As part of the UI/UX overhaul, I also developed an improved search filter functionality for the Military collections that reflected how industry professionals search for period props and costumes.